Market research is an essential tool that allows businesses to know their customers better and improve their services. It can be said that the growth rate of a business depends to a large extent on whether they know their consumer’s expectations and needs. Such a salient job requires years of experience and dedication which is why in the last 13 years Thinkgroup has become a prominent name in the marketing and recruiting field.
Headquartered in Austin, United States Thinkgroup was created in 2007 with the aim to help local businesses discover their target demographics in market all over the country. Since then year after year Thinkgroup’s clientele base has only increased and as of now they have provided Market research facilities for top companies and are a part of the prestigious Marketing and Research Association along with insights Association.
So what is it that sets Thinkgroup apart and has taken them to the pinnacle? Well foremost Thinkgroup have their own group of recruiters who do their diligent research to recruit participants and project managers rather than partnering with others and letting them do the recruiting. Apart from Market research facilities Thinkgroup also has Focus group Companies where surveys are conducted on consumers selected through market research which helps in knowing the needs of consumer which can directly increase product sales.
Focus group companies have been widely used in recent times to know the preferences of consumers and what improvements do they expect so that the company can create a product that suits the majority of consumers. Thinkgroup uses online data sources in marketing research too as they study the secondary data such as Company’s records, past performance, Competitor’s preferences and much more. This secondary data does not need to be collected through surveys and is usually much more easier to get. Online data sources though have low risk but do not produce comparable results to Focus group companies in marketing research which is why they are mostly used to collect the basic market information by Thinkgroup. If you’re looking to expand your business then there are hardly any better marketing research facilities than Thinkgroup who provide a variety of marketing and recruiting options.